Archive
Frame: The product is not the features
The tiger
MVP tells you what to cut. MLP tells you what to aim for. Neither says how a product gets a person over the line. Games have known for forty years, and a seven-year-old with a purple crayon showed me on…
The question UX has never had to answer
Agentic software is about to ask UX to take responsibility for an experience nobody authored. Game designers have done nothing else for forty years. We should borrow from them rather than reinvent it.
Turning PLG churn into customer lifetime value
Customers were not leaving because the product lacked features. They were leaving because it never guided them to a win. Rebuilding onboarding around guided value more than halved voluntary churn.
Your activation metric is measuring setup, not value
Almost every activation definition I have been shown measures whether someone finished configuring the product. Retention is decided two steps later, at the point where the customer gets a result they recognize as a result.