360 Product, Technology & Value Creation Review
A six-week assessment of product strategy, customer value, roadmap credibility, technology risk, team capability, and operating discipline. The outcome is a prioritized 12-month value-creation agenda.
FRACTIONAL CPO | PRODUCT ADVISOR | PRODUCT TRANSFORMATION | AI STRATEGY
I help leaders understand why a product or growth thesis is not creating value, then work with the team to fix it.
I combine a foundation in UX and design with more than 20 years as a product operator to uncover the customer, product, and organizational constraints beneath financial performance. My work helps founders, executive teams, boards, and investors make clearer choices about portfolio focus, product investment, AI, team structure, and execution.
4x
Chief Product Officer
$100M+
SaaS revenue growth
$200M+
Growth capital rounds
Best Fit
Stalled growth, fragmented portfolios, product friction, and AI transition
Engagement model
Focused advisory, fractional leadership, and transformation engagements
What I do
Product leadership for businesses where the strategy and operating reality have drifted apart.
I help leadership teams diagnose why growth has stalled, why products are not creating enough customer value, and where portfolio or organizational complexity is constraining execution. I then work alongside the team to establish focus and implement the changes required.
Strategic engagements
Where I add value
Portfolio Simplification & Platform Strategy
Determine what to keep, merge, modernize, or retire across fragmented or acquisition-shaped portfolios. The result is clearer investment focus, lower drag, and a stronger platform foundation.
Product Operating Model & Leadership Reset
Redesign decision rights, organizational structure, planning, governance, and delivery practices so Product, Engineering, Design, Data, and GTM can execute together.
AI Growth & Execution Blueprint
Identify where AI can create commercially meaningful customer, operational, or strategic value. Translate those opportunities into a practical roadmap, investment thesis, and delivery model.
Fractional CPO & Product Advisory
Embedded executive leadership for organizations navigating transformation, transition, or growth. Engagements combine strategic judgment, operating support, and leadership development.
Product & UX Value Realization
Diagnose why customers are not understanding, adopting, or receiving enough value from the product. Improve onboarding, product guidance, lifecycle engagement, packaging, and retention around the moments that matter most.
Selected outcomes
REPRESENTATIVE VALUE-CREATION OUTCOMES
Retention and customer value
Reduced voluntary churn from 17% to 7.25%, extended customer tenure, and improved activation and monetization by turning a research utility into a guided growth system.
Portfolio and operating reset
Simplified a fragmented SaaS portfolio, established stronger operating discipline, and built the product and AI strategy supporting more than $25M in growth capital.
AI-enabled category transformation
Helped grow ARR from $7M to $24M while repositioning a traditional optimization platform around applied AI and Conversion Intelligence.
Services-to-platform transition
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02
03
Three transformation plays I know how to run
Strategic reset under pressure
Reset fragmented products, simplify investment priorities, and create a more credible path to growth, efficiency, and capital support.
AI as a growth lever
Identify the wedge where AI can improve conversion, customer value, operational efficiency, and strategic differentiation.
PLG growth and retention
Rebuilt onboarding, AI-assisted value delivery, and monetization to improve activation, reduce churn, and increase customer lifetime value.
How I lead
Strategy matters only when it changes outcomes.
The throughline in my work is simple: better strategy, cleaner systems, stronger execution, and a tighter connection between what teams build and what the business earns.
Innovation
Build differentiated capability, not just incremental features.
Focus
Simplify complexity so teams can execute against what matters most.
Results
Tie every strategic bet to growth, retention, efficiency, or enterprise value.
Ideas and writing
View all writing
What I’m thinking about now
How AI changes product strategy, operating models, and the future of enterprise software.
Why strategy often breaks down between portfolio decisions, team structure, and actual execution.
How product leaders will manage digital labor, agentic systems, and new forms of value creation.
Work with me