Miles Nurse
Remarkable Work · for CEOs of founder-led B2B software

A plan your team wants to carry.

I design where people and systems meet, because that is often where a company is stuck.

SaaS, games and classrooms taught me to find the real problem there, see what it could become, and build the team that gets it there.

Chief Product Officer four times. I have sat where you are.

Forty-five minutes, no invoice · [email protected]

We need to move faster.

toward what?

Where would you like to start?

I run a company and need a plan my team will carry.You are here · keep reading ↓
I have invested in a company and need an honest read.Read it → I am hiring for an executive product role.Read it →

Is one of these yours?

The sentences leadership teams say to me most.

  1. 01Do I have the right people?
  2. 02I’m not sure why growth has stopped.
  3. 03I’m not sure if the organization has outgrown me.
  4. 04We seem to be losing a lot of customers, and I don’t know why.
  5. 05Everything still comes to me.
  6. 06We seem to be moving slowly.
  7. 07I don’t know what AI means for us.
  8. 08My leadership team keeps having the same argument.
  9. 09We keep losing good people.
  10. 10I don’t know who could take over from me.

Not sure? Twelve questions to answer with your leadership team, and where to start

theory+practice Vancouver Film School Unbounce Microsoft Mediafly NP Digital, Ubersuggest Bucketlist Rewards Atlas ID
Chief Product Officer four times. Companies I have worked with and for.

Swipe sideways to open a folder.

FOUR THINGS, FILED WHERE THEY WERE FOUNDThe heading on the folder decides who owns the problem and what gets funded. Each one opens.SupportChurnwas filed under support.it was the ceilingthe most customers the companycan ever haveProductA search toolwas filed under product.it was a boot campfor businesses that could notbuy traffic, and a ladder tothe agencyAnalyticsA data requestwas filed under analytics.it was a decisionone nobody had named yetTeachingA design programwas filed under teaching.it was an incubatora year built so failing wasfree, in orderThe facts were right every time. The heading was the thing that was wrong.

Unbounce, 2018 to 2020 · we could have cut our way to a sale; we chose to grow into one

Swipe sideways to see the whole drawing.

2018, AFTER A FAILED DILIGENCE: TWO WAYS TO LOOK SELLABLEThe same company at the fork. The pen marks what each road actually did.the company in 2018CUTGROWpulled outwhat was leftfewer people, less spendlooks sellable in the near termpeople who stayedcustomers like usEurope, through GDPRSmart Traffica price that matched valuegrew into itCutting looks sellable in the near term. Growing into the number takes longer, and keeps the company.
After a failed diligence, two roads. Read the story →

How it starts

It starts with a conversation. If there is something worth looking at, I spend six weeks reading the company and naming what is actually stuck. What comes after, we decide together from what the read finds: I coach the top of your team, take a part-time seat, or come in full time. Whatever the shape, the aim is the same: your team carries the plan without me in the room.

What do people who worked with me say?

Public LinkedIn recommendations, so you can check them.

People I have led now run product and design at Pathlock, co-founded GigHound, and lead RBC's Calgary innovation lab. The rest of the recommendations are on LinkedIn.

Where would you like to go next?

Every story, in the order it happened, and why each one led to the next.

HOW ONE THING LED TO THE NEXTEach card is a stop. The pen on the line is why I moved. Read it opens the story.BigPark, inside Microsoft2008 to 2010the player had become a parentread it →My own company2010 to 2012a place to make thingsread it →Vancouver Film School2011 to 2014an incubatorread it →VFS, innovation2014 to 2015one picture of the schoolread it →Unbounce2015 to 2020a choice about which company to beread it →and Smart Trafficthe expert nobody could hireAtlas ID2020 to 2021the patient's end of the recordread it →ATB Ventures2021wallets and open bankingUbersuggest2021 to 2022a boot campread it →Theory and Practice2022 to 2024a product companyread it →Mediafly2024 to 2025one salesperson, the right storyread it →to build the best fifteen minutes properlythe same idea became a schoolthe school needed growth more than a curriculummarketing, education and design in one seatafter machine learning, privacy: data that serves peoplethe same problem, one step further onthe team got its energy back, so I went back to Ubersuggestthe ladder: a product first, the experts on topUnbounce plus Continuum, in sales tech, and a call: they need step oneYour companythe next stopEvery move took the last one's lesson somewhere new.

What keeps you up at night?

Chances are I have sat with something like it myself. Start there. We can spend the whole first conversation on it.

Forty-five minutes, no invoice · [email protected]