Archive
Frame: AI is a wedge, not a layer
2 August 2026
Betting the platform on AI three years early
A landing-page tool repositioned from A/B testing to machine-learning conversion optimization, while improving profitability under an acquisition clock.
2 June 2026
Inference is a variable cost. Your pricing model is not.
Software had a marginal cost close to zero for twenty years, and every pricing instinct we have was built on that. Generative features broke it, and most flat-rate plans have not caught up.